by Sara | Nov 27, 2023 | Brand, Communication
27 November 2023 Written by One year on, what have we learned about Generative AI? As ChatGPT blows out its first birthday candle, it’s time to get real about the good, the bad and the ugly of Generative AI tools. When my friend Julie* started a new job in a very...
by Sara | Nov 8, 2023 | Brand, Communication
8 November 2023 Written by The power of storytelling: How a brand narrative can make your message stick As humans, we crave stories. They help us make sense of the world, understand different points of view, and make us feel things. That’s the power of...
by Sarah | Aug 1, 2023 | Brand, Communication
8 August 2023 Written by Confessions of your Gen Z co-worker Gen Z are larger than any other generation, contributing to 20% of the Australian population. And today many have already entered the workforce. Are you ready for us? Back in 2020 – aka the year that...
by Anna | Mar 24, 2023 | Brand, Communication
23 February 2023 Written by Why people, not Google, should be at the heart of your SEO strategy Effective SEO is not just about keywords – it’s about understanding your audience, empathising with them, and tapping into their needs. Welcome to the world of...
by Sarah | Feb 22, 2023 | Brand, Communication
23 February 2023 Written by 5 steps to connect with today’s property buyers Property buyers have different expectations in today’s market. Is your next campaign ready for them? The next generation of homebuyers think differently. They’re not just looking for a...
by Sara | Jan 10, 2023 | Brand, Communication
10 January 2023 Written by AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on AI-enabled...
by Sara | Dec 6, 2022 | Blog, Communication, Content
06 December 2022 Written by No more buts or zombies – here’s how we’ll do 2023 differently “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness… it was the spring of hope, it was the winter of despair.”...
by Anna | Nov 10, 2022 | Blog, Communication, Content
10 November 2022 Written by 3 things I learned at Copycon 2022 Insightful sessions, a strong feeling of community and hula-hooping… There was something for everyone at Copycon 2022. Copywriting can be a lonely gig. Here at Writers, we’re lucky to have our colleagues...
by Alex | Sep 29, 2022 | Blog, Communication, Content
29 September 2022 Written by 3 reasons why bots are not the answer Netflix recommendations. Spotify playlists. Suggested text in messages and emails. Plenty of things have been digitised – with great results, I might add (though sometimes AutoCorrect can be ducking...
by Sarah | Aug 31, 2022 | Blog, Communication, Content
31 August 2022 Written by Build better writing habits with these 3 tips Whether it’s in your job description or not, chances are writing is an important part of your role. And with the right habits, you can make it your superpower. Small things can make a big...
